Showcasing the Microsoft brand – fashionably.
Developed as a program for a luxury-driven Microsoft Authorized Reseller concept store. This program focused on the emerging fashion mall trend in China. Bringing a clean Microsoft aesthetic based upon semiotic code research offers shoppers open lines of sight and uncluttered access to devices. The new store fixtures, display moments, and accompanying merchandising principles attract customers to view and handle devices.
Art Direction, Store Design, Fixture Design, Space Planning, Rendering