Consumer Electronics Shop-In-Shop

‍The Brief

To deliver a flexible repeatable spaces that deliver key engagements.

Design systems for category anchor  programs within global electronics retail chains.

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 Design Challenges

These spaces include key brand-specific moments of interaction for both software and hardware.

Design fixtures and merchandising programs that prioritize the customer experience.

Focused engagement through spatial design style guides, prioritizing universal accessibility standards.

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Design Goals

Unify product offing to customers, the focus  attention with openness, accessibility, and simplicity.

Anchor key technology experiences and allow flexible spaces for future experiences.

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How the style guide shows up.

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Before:

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After:

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Category anchor shops.

Unify product offing to customers, the focus  attention with openness, accessibility, and simplicity.

Anchor key technology experiences and allow flexible spaces for future experiences.

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