The Brief

To build a playbook of design principles to reintroduce Microsoft's ecosystem to a luxury driven audience. The store model can be flexed to floor-plan by anchoring key moments of engagement.

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Design Challenges

Harmonize the existing branding requirements for owned devices, gaming, productivity, and accessories.

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Update merchandising standards to reflect a core belief in the accessibility of computing for all.

Design Goals

Unify the product offering to customers, focus attention on devices by creating openness, accessibility, and simplicity.

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Anchoring key technology moments in the store while keeping the furniture adaptable for future demos.

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How it Works.

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Ribbons wrap the perimeter of each floor plan.

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A computer rendered Interior Image of a retail store fixture displaying home computers and accessories.

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Ribbons are flexible and are made up of Sections

A digitally drawn sketch illustrating merchandising practices for a flexible store display system.

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Sections are easily communicated in order to develop product Assortments

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Digital sketch illustrating assortment, floor space and lighting requirements of store fixtures.

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A digitally drawn sketch illustrating merchandising standards and a visual merchandising grid for a PC accessories assortment.

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A computer rendered image of a merchandising style standards for a consumer electronics retail store interior.

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Assortments are anchored by Key Moments

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First Installation Merchandising

Key Moments are codified in global style guide.

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Exterior image of a Microsoft Reseller store in a fashion mall.

Outcomes

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The plan has been adapted to more than 40 locations throughout China (CN).

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Core spatial fundamentals prioritize access to computing for all people regardless of physical differences.

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Authorized Reseller Stores